zett - 10:24 am on Oct 10, 2008 (gmt 0)

Just a weird thought - if ad inventory is being devalued so quickly (ours definitely has reached new lows), do you think there comes a point where you just pull the ads, make the site more user-friendly and collect lots of bookmarks/recommendations? Then the pulling of the ads could be seen as "marketing investment" in the broader sense. Especially if the ads were a side dish to your main business anyway.

(OK, you'd still be losing hard cash, but as I said - instead of putting MORE ads to compensate for loss in eCPM and CTR, maybe the right reaction is to reduce ads?)

Thoughts, anyone?