wyweb - 12:33 am on Jul 3, 2008 (gmt 0)

Eye tracking and usability studies..

Well.. beyond that there's just a sort of general awareness of where navigation should be on a website. I mean we can make it difficult or not and farmboy may want to do that but still, if enough websites have a consistent navigation theme surfers will eventually get accustomed to seeing internal site links in the same place.

Across the top and down the left side and maybe something in the footer every now and then. Put adsense in those places and mimic internal link colors and I think it could be safely said that imitation, whether intentional or otherwise, was taking place.

It'll get you smart priced too... yup...