For me, it all started at a Grateful Dead concert. Frank Zappa was there, and I said hello. We drank some of the punch, and before we knew it we were onboard what seemed to be a spaceship, surrounded by geeks, nerds, and other social outcasts. They all wore Google shirts, and I noticed that many of them had brought their dogs. I don't know what happened next because I blacked out, but when I went home and looked at my site, there were Google ads on some of its pages. I called Frank and asked him about it and all he said was, "Great Googly Moogly!"