AndrewT - 11:54 am on Jun 19, 2008 (gmt 0)

I tend to be a daily reader as opposed to posting here but I have to agree that something happened on (and from) the 7th as eCPM has sunk to the point where I’ve seen a 40% revenue loss (not an insignificant sum of money involved either).

I’ve seen this before – as will have most of us who’ve been in Adsense for a while – and its always picked up, but even though I know that this is just another stage to be got through it doesn’t stop it from hurting.

Also, out of interest, CTR from non-US visitors has bottomed out so much that I’ve never seen anything like it. Click prices are good, just a marked decrease in clicks. This is causing me concern as I’ve not seen this before and it happened so very suddenly (almost like a door suddenly shutting).

Very bizarre.

It’s all swings and roundabouts of course. Some will be gaining, others loosing but there’s no doubt which camp I fall in.