Mr_Smithee - 1:39 pm on May 28, 2008 (gmt 0)
The opportunity cost isn't just the foregone revenue from an alternative ad, it's also reduced visitor satisfaction which means fewer recommendations and consequently less organic traffic. I'd rather not send visitors away for just 1ct. As it is right now, I can only choose to stop using Adsense entirely. That means even less ad space for Google to monetize. If you want the 1ct/click ads, you can have them. I will not compete with you for them. How does that harm anyone?