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swa66 - 10:18 am on Jun 11, 2008 (gmt 0)
I'd love a statement from the bigger players like Google that they will not help those trying to substitute or inject ads to use their inventory to do so and see a little bit loyalty to us. I for one am willing to start blocking ISPs doing this, but we need a good system to collect the data on what ISP is doing this and it needs to be reliable, and dynamic (e.g.: an ISP dropping out of such a system needs to have access again). So either we wait till it becomes a real threat to our income or either we start to organize ourselves into an anti-ISP-inserted-ads coalition that provides tools to webmasters to arm themselves against them.
While spying on users is most probably morally if not legally wrong,
for adsense publishers the title of the post "ISPs to insert their own ads into websites" matters more than exactly what company does it (and will hurt us).