leadegroot - 11:27 pm on May 1, 2008 (gmt 0) Daily income figure = the number of page views per day x the CTR x the CPC. Hope this helps! Lea
Here's how you can get a ball park figure for yourself:
* First, search for one of your keyphrases on google. Look in the sidebar for the Adwords. No ads showing? You probably won't make any money from Adsense. Stop here.
* Next, go to the Adwords Keyword Tool (google for "google adwords keyword tool" if you don't know where it is).
* Enter your keyword(s), fill in the captcha and hit the button
* In the results, click the show/hide columns' drop down and show 'estimated avg cpc' amount. These figures are indicative of what you might be able to get - particularly pay attention to the long tail words, as you are more likely to get those with a new site. Thumbnail estimate is 33% - 50% of these figures. (Remember that Google takes a cut and the really good bids show here)
(I have a feeling the interface is different in different locations - play with it until you have average cpc showing for your keywords)
* That gives you a CPC figure - CTR is something different again. 2 - 4% is not uncommon, but some niches are better and some websites are worse.
Accuracy of the above is predicated on your ability to
1) correctly determine the keywords you would get ads for
2) guess your future CTR
Daily income figure = the number of page views per day x the CTR x the CPC.
Hope this helps!