ownerrim - 3:00 pm on Sep 8, 2004 (gmt 0)
well, maybe it's neither lame nor a stunt. and perhaps its success or failure will vary by website, website and industry, and the thoughtfulness of the webmaster who decides how to implement additional ad panels. But..."if" additional impressions and declining effective cpm do play into smart pricing calculations, it's still a bit disappointing. I guess the monitoring of results will continue and, hopefully, others will report their thumbs up or thumbs down evaluations.