ownerrim - 2:53 pm on Sep 7, 2004 (gmt 0)
I've gotten the impression so far that the use of multi ads is highly dependent on the advertisers in a particular area. If there's a huge gulf between the top two or three advertisers in an industry and EVERY OTHER advertiser, then multi ads seem very counter-productive to a publisher's bottom line. my early adsense stats today are not particularly encouranging. It fact, they're following the same trend of a downward spiraling epc. makes you wonder if multi ads are only good for advertisers who couldn't get exposure otherwise because their bids are so low.