purplecape - I agree. Actually, I don't blame Google for my poor earnings - they're optimizing their well-being as best they can, so best of luck to them. It's just frustrating to see two things: the lack of alternatives to AdSense and the complete non-transparency of Google when it comes to explaining to us why we make what we make. The latter can only exist in light of the former. Apart from that, I am a free-market kind of guy (I am not calling for regulators or anybody else to step in and tell Google what to do). The problem, however, is that in this specific situation a free and transparent advertising market is exactly what we're lacking.