mayest - 5:44 pm on Apr 3, 2008 (gmt 0)
I'm not a big fan of these arrows either. However, it might be that Google discovered that people who click the arrow and then click an ad are much more likely to convert for advertisers. It seems to me that somebody clicking those arrows is probably more motiated to find a relevant ad. Is it possible that we won't get smart-priced (if we are in the first place) for ads on the second "page"?