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nippi - 1:13 am on Mar 29, 2008 (gmt 0)
Got to www.google.com do a search On my laptop screen, the light blue background for the top paid ads is not visible. The "sponsored ads" message is right over on the right hand side and I would not normally look there. It seems to me this is an attempt to make the surfer believe these are premium, featured, best results.... not paid listings not worthy of a top ranking. As a webmaster, I know these links are sponsored, but studies show around 50% of general web surfers don't. They do not meet googles own guidelines, coming before the real content that the surfer was looking for. Can we assume then if its ok by google, it must be ok for publishers to make this this slight difference... which in reality will make the google ads appear to be premium, featured listings?
At the risk of getting pinged adding a link.... heres one anyway.