farmboy - 3:33 pm on Mar 28, 2008 (gmt 0)

This doesn't seem to be a big deal to me - just a reminder of existing guidelines / policies. I guess different things come to mind for different people when the word "blending" is used.

However, considering all the junk ads that appear on AdSense, I couldn't help but roll my eyes at this:

As you can imagine, users who click on ads that they think are publisher-created content may lose trust in your site and decide not to return in the future. It's important to keep their interests in mind, as well as your own.

Also, the AdSense blog recently announced a site as a contest winner for commendable use of AdSense. The site had ads very similar to the example No. 2 which purports to show a site that does not follow the guidelines.

FarmBoy