What you are saying is that Google doesnt care about shareholders therefore they dont need to deliver results. In that case the QFR has no impact.
My opinion is that Google has a lots of pissed investors and they need to produce "better than expected" numbers. If that is the case and you have flat clicks your only options are to charge more for advertising or to pay less to your publishers. That would be the impact I was talking about.
Quite honestly you may be right as Google (probably) doesnt give a too much s..t about their shareholders.