calman - 10:53 pm on Mar 27, 2008 (gmt 0)

There are a plethora of news items on the internet today commenting on Google's poor paid click results for January and February. Growth of paid clicks has apparently basically come to a halt.

The poor data is putting further pressure on Google's stock price which has already decreased by 40% since November. Many financial analysts are clearly disturbed.

Some have commented that the poor results are due to the recession while others say that it is due to changes in Google's internal operations (algorithmic changes and so on). A couple of others believe there are fundamental changes occurring in the structure of the internet advertising market.

At any rate, Google's upcoming quarterly financial report due in mid April is now clearly the most anticipated set of financial results which they have issued in the last few years.

It will be interesting to see if there will be any new information in the report which will be of particular interest for AdSense for Content publishers.