---- Can publishers still bid for ads on your site driving $ up?
Scurramunga - 12:22 am on Mar 27, 2008 (gmt 0)
how does it work with adsense these days - can advertisers still bid for specific sites and raise the earnings per click for clicks originating from that site?
Yes, advertisers still have the ability to target sites. However, whether the end effect is a positive one or not is a point of debate amongst members here.
I'm curious as to other variables related to my publisher site can advertisers control as I've recently experienced a spike in EPC (this when my earnings have gone down to 1/3 of what they were from a couple of years back)?
Advertiser ctr appears to be an important variable here. It is possible for a compelling ad which achieves a high ctr across the network to recieve rewards of high placement positions regardless of how little it pays. This is the main premise on which many of us here base our theories regarding the MFA.