swa66 - 10:48 pm on Mar 11, 2008 (gmt 0)

Since we have a new ASA, let's give him/her a running start with a list of things we need in Adsense. Let's try to get this regularly and try to keep it a bit prioritized for him/her.

1) Substantially better reporting: including which advertiser got what keywords (it's ok to have the different geolocations combined) - The preview tool is far below par (IE only -please!- and you only get a sample per click and you need to click a zillion times to get all geolocations

2) Better banning tools
- display URL, redirect URL (both!) if I don't want ebay, I don't care they have a zillion affiliates
- per advertiser (once up to no good, always so)
- per keyword targeted (if my site is not about it at all (e.g. look at the member having dope ads by default)
- per keyword in the ad copy (e.g. I'd instantly drop in there "free" "screensaver" etc.)

3) Minimum price per click (if you don't have inventory, fine let me run my alternates, but I don't want sub US$0.01 clicks (that even less in EUR ;-) ). If Google wants to be a marketplace, then let those selling space also determine a bit of the price setting.