europeforvisitors - 2:47 pm on Feb 13, 2008 (gmt 0)

Will the new YPN become almost as good, or, let's dream big here for a second, better than Adsense?

Not likely, simply because AdSense has such a dominant market share among both publishers and advertisers. Also, critical mass would be difficult to achieve even if AdSense weren't around.

I think there might be opportunities for competitors within certain verticals, if those competitors have enough expertise and contacts with mainstream corporate advertisers, agencies, and media buyers. That's already happening on the display-ad side, which is a much different ballgame from AdSense-style text ads.