joelgreen - 5:29 pm on Feb 8, 2008 (gmt 0)
As far as i know Microsoft does not have publishers base. Buying Yahoo could help them to fix this. Who knows, maybe MS would be able to improve targeting problem. Not even sure if targeting is really a problem for Yahoo. Lack of advertisers could look like targeting problem (i.e. Yahoo would better serve irrelevant ads than nothing).