rubenski - 8:05 am on Sep 2, 2004 (gmt 0)

I'd say they changed Google to Goooooooooogle to make sure people identify Adsense as actual ads. This will perhaps increase the ROI for advertisers, because visitors will not click ads if they are not looking to buy something. Well, it's just a guess of course. The increased CTR is an option too, but I don't see why Google would want to increase CTR when there is probably (?) little or no advantage for the advertisers.

Ow, and I don't like the looks of the new name. It indeed looks childish. Microsooooooooooooooft, IIIIIIIIIIBM. It stinks.