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lexipixel - 5:12 am on Sep 2, 2004 (gmt 0)
...a kind of text proximity based serving.
I wonder if it will be context sensitive to the point that (3) ad blocks in three columns, each containing text about unrelated topics will result in ads related to those topics. It would be pretty neat for pages where you talk about, say; "West Coast Vineyards", "Best Restaurant in L.A." and "Malibu Real Estate".