From what I've read here about people substituting other ads (like valueclick CPM), it sounds to me, given what companies are paying cpm, that the people who switched and are claiming to be doing well, were receiving REALLY LOW price per click from adsense, and had really low ECPM.
...and were making the money on great traffic levels.
I'm wondering if this is part of things...that those people who were already low per click earners got hit harder than those who were getting, say 50cents + per click.
Maybe I can put it this way.
How many of you (who have been clobbered and who haven't been clobbered) had adsense ecpm above 8 dollars or below 8 dollars?
(that shouldn't offend the disclosure gods).