europeforvisitors - 3:24 pm on Jan 26, 2008 (gmt 0)

What is smart price?

Here's how Google explains it to advertisers:

"Google's smart pricing feature automatically adjusts the cost of a keyword-targeted content click based on its effectiveness compared to a search click. So if our data shows that a click from a content page is less likely to turn into actionable business results -- such as online sales, registrations, phone calls, or newsletter signups -- we reduce the price you pay for that click."

And here's a Google "Facts about Smart Pricing" page for publishers:

[adsense.blogspot.com...]