BillyS - 4:23 pm on Jan 20, 2008 (gmt 0)

jimmychuang -

If a recession hits deep here in the US, there is no doubt we could see a pullback in advertising budgets. But when you look at Google's ability to place ads in a very focused area, I suspect we'll be less affected than media such as radio and television.

And for every story we read here about a drop in eCPM, a guy like me comes in and says his is rock steady or rising. Unless you're talking about individual pages, it's hard to see what's happening as rankings for a wide variety of pages get shuffled.