wyweb - 5:56 am on Jan 19, 2008 (gmt 0)

Do you also think that earnings are particularly lower on Thursdays and Friday?

Typically, I've seen much higher ECPM on weekends than I have during the week. Traffic is lower by 30% but overall earnings are up, occasionally even matching weekday earnings.

Much of my traffic during the week is corporate America. They're just killing time. Apparently they wait til the weekend to make their purchases.