europeforvisitors - 2:58 pm on Jan 17, 2008 (gmt 0)

If webmasters are smartpriced because clicks don't make sale, what about some VERY POOR landing pages that Adword advertisers have. I have seen landing pages that will HARDLY MAKE SALE. Is it fair to hold the webmasters responsible for the click not making the sale?

That really isn't an issue, because those ads are served on other sites, too (not just on yours). Google only needs to know--or to anticipate, based on past data--how the ad will perform on your site compared to its performance on other sites.