kaz - 9:19 pm on Jan 16, 2008 (gmt 0)

Didn't stats used to have a longer lag and were from the day before? Ahh - those were the days.

I agree with the basic theory. To me it has to do with how I am spending my time. While I won't go a month, I do think there is only so much I get out of monitoring closely and I earn more money by working on my site's content and improving it. I believe stats are important, but there is a rate of diminishing return. When you get to the 300th time in the month, I'm not sure that it helps provide insight to improve my earnings. Making a new page which adds value to visitors and provides more advertisers with paying customers does help more than ... checking my stats again and again.