LifeinAsia - 8:52 pm on Jan 4, 2008 (gmt 0)
What problems can a publisher find by logging in to AdSense where the publisher can do something about the problem and the problem would need to be corrected quickly?
Having a bug in the latest code update that prevented AdSense from showing. Granted, someone would probably notice the problem eventually, but you are more likely to find something like that quicker if you are monitoring your stats regularly. And granted, you should be checking all pages affected by any type of code update. Buyt we all know that sometimes sites become monsters and a code change here may cascade into a problem on other pages that you've forgottten also access that code.