BigDave - 8:15 pm on Jan 4, 2008 (gmt 0)

You could check a year later and it wouldn't be an issue, but it is for us.

And I can assure you that there are very serious business people that spend their time producing varied content on their large site, and find that to be the best use of their time.

Again, just because you think it's important doesn't mean that it is necessary to a successful business.

Of course you need to pay attention if you are always experimenting and fiddling. I would do the same. But I don't do that anymore because I like the general look of my site as it is, and every other variation that I tried either gave worse results than the current layout, or was embarassing in how it pushed ads in the user's faces.

As I care about the site's reputation, and not just maximizing short term profits, I'm satisfied with reasonable profits and concentrating on the content side of the equation. Whether you choose to believe it or not, people can be serious about their business and operate differently than you. I'm even willing to bet that many of them take home more money than you do as well.