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---- Dollar to euro exchange rates in 2007


europeforvisitors - 5:15 pm on Jan 1, 2008 (gmt 0)


Questions for discussion:

How does the decline of the USD (in comparison to, say, the GPB or the euro) affect AdSense bids and earnings? If a dollar is cheaper, doesn't that give advertisers in strong-currency countries more leeway in bidding? In other words, can't bidders in London or Frankfurt afford to bid more (in U.S. dollars or cents) than they did when the dollar was strong?

FWIW, I've got a travel site that reaches a substantial British and Continental European audience, and EPC has climbing as the dollar has been dropping. Is it possible that the scenario I've just outlined (cheaper dollars = higher dollar bids by GBP and EUR bidders) is working to the advantage of sites that get a lot of advertisers from strong-currency countries?


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