europeforvisitors - 5:46 pm on Dec 13, 2007 (gmt 0)
By the way, the online advertiser sign-up feature's lack of success may be indicative of another problem that AdSense faces: the complexity of the system, and its unfriendliness to new, small mom-and-pop advertisers. The basic concept of contextual text ads is simple: "Buy a text ad, and we'll show it to prospects on many different sites." But when a potential advertiser goes to buy an ad for his B&B in Widgetville or her doggie gift-basket service in Poughkeepsie, the reality turns out to be more complicated. I'd guess that a lot of the people who clicked "Advertise on this site" bailed out once they saw that buying AdSense ads is a lot more complicated than picking up the phone and buying a classified newspaper ad or posting an ad on Craigslist.