berto - 10:41 am on Dec 13, 2007 (gmt 0)

Who would want to actually scroll or click to see more ads?

The same people who click on link unit links?

People who might actually, believe it or not, be interested in the ads?

Generally speaking, Google (at long last, it was a struggle at first!) ad targets my sites well, and I am careful to post ads only on pages where they might serve the reader.

Not all publishers blanket their webpages with Adsense (and other) ads showing MFA arbitrageurs, bogus search engines, ringtone scammers, eBay, and others of their ilk.

On some sites, again believe it or not, Adsense ads can be an additional resource pointing to useful information.

If some publishers think that ads offend their site visitors so much, it's a wonder that those publishers subject their site visitors to the annoyance (or worse).