zett - 4:15 pm on Nov 16, 2007 (gmt 0)

that generates 1/3 of its income

Revenue, Watson, revenue. Of that, about 3/4 is being paid off to publishers, aka "traffic aquisition cost". In other words: Adsense contributes just 8% to 10% to the overall profit. THAT's why Adsense sees so little attention lately. 90% of the profit comes from Google-only property (mostly search).

Down 17.23% from 12 month high

POP goes the bubble...