elguapo - 6:13 pm on Nov 13, 2007 (gmt 0)

This update is not intended for publishers initially - but targeted more for the advertisers. Afterall, publishers may see a drop of clicks if accidental click are ruled out; hence drop in revenues.

But it delivers a message to advertisers that G is working proactively to ensure that the money they spend for the clicks are not accidental clicks, but clicks from people who actually are interested in what they have to offer.

The end goal is that advertisers get better responses to their ads. Better response means more advertising money coming in -- and that hopefully should trickle to us publishers. Hopefully.