farmboy - 9:13 pm on Nov 14, 2007 (gmt 0)

...and the Wall Street Journal's announcement that it will eliminate its Web site's subscription firewall.

I believe I read the WSJ is giving up $50 million in annual subscription fees in exchange for the expectation of earning much more than that with increased advertising sales.

I wonder if the WSJ will depend on contextual CPC ads for any of that revenue?

...Respect for the ad-suported content model has been given a big boost by...

I've always thought of my local ink-on-paper newspaper as following that model. I wonder if the 25 cents daily cost covers buying the paper and ink, printing and delivering? Even if it does, there can't be much profit left from that 25 cents.

FarmBoy