Forest_Dweller - 11:36 pm on Nov 7, 2007 (gmt 0)

I have a old how-to site, too, and I put off adding product reviews for a long time. Finally, I added a few (got the idea from these forums) and I'm very happy with the advertisers those pages bring in. My how-to pages always show ads for other how-to sites while the product reviews get all sorts of interesting ads from manufacturers and stores. They've become very popular with my visitors because they know I'm being truthful. Much higher ppc on those pages, too.

The focus of my site has always been on my visitor's needs and the reviews haven't shifted that focus at all. Eventually, I even added affiliate links to the reviews and I'm doing quite well with those, too. I think it's very possible to write sincere and truthful product reviews that add great value to a site.