jomaxx - 10:16 pm on Oct 25, 2007 (gmt 0)

There's always something happening somewhere. Holidays, holy days, warm sunny days, big events. I tend to agree that unless you look real close at that one particular area, the traffic impact is negligible. Not zero, exactly, but pretty hard to separate from background noise.

In your first post I thought you were getting at the idea of some large advertisers having their businesses disrupted due to the fires. Since California is a huge center for e-commerce, that actually seems more likely to me, although the impact of that would be on eCPM rather than overall traffic.