zett - 5:57 am on Oct 19, 2007 (gmt 0)

Uh - another quarterly earnings report, and another myth is being aired about the "traffic aquisition cost" and the "payout ratio" to publishers.

Hereby I just want to point out that NOONE (except Google) knows the mix of the traffic aquisition cost. Hence, noone (except Google) can make any solid statements about payouts to smaller clusters of publishers (e.g. about payouts to US publishers, payouts to publishers with 100k-1M pageviews per month, payouts to premium publishers, and so on). Noone.

Looking at my October stats so far, I do see a 20% traffic growth year-on-year (in onsite pageviews), but I do not see a revenue increase. I see a 35% decrease!

When will Google's earnings report reflect the real situation with smaller publishers?