guru5571 - 1:18 am on Oct 19, 2007 (gmt 0)

FROM CNN: Brian Bolan, an analyst with Jackson Securities, noted that Google's traffic acquisition costs as a percentage of total sales decreased from the second quarter and from a year ago. That, he said, is a good sign since it shows that Google is keeping more of the advertising revenue from partnerships for itself.

I think a lot of us know this is true from payout this past year. More traffic, more clicks, less money.

And just a note on payout that was leaked from FEDERATED MEDIA (conference call) earlier this year and no one in this forum showed an interest in was that Google was taking a MINIMUM of 44% from small publishers. They discovered this through their own hard fought efforts to negotiate a higher payout from GOOG.