MikeNoLastName - 10:21 am on Sep 21, 2007 (gmt 0) [edited by: MikeNoLastName at 10:25 am (utc) on Sep. 21, 2007]
If you're just MFA it probably really doesn't matter, but if you have other agendas, like selling your own products or promoting a niche, then I would say, of course
"Less clicks / more pay per click (ex. 500 clicks @ .10 per click) "
is preferrable as more people are staying on your OWN site and possibly buying your OWN product or delving futher intor your own pages rather than leaving sooner.
In fact I remember a time just a few years ago, when Adsense had barely started, when this was the OBVIOUS consensus, and this question would never have been asked, because all of the publishers in this forum at that time had created their websites BEFORE there WAS such a thing as Adsense and thus EVERYONE had motives other than Adsense. MY, how times change.
[edited by: MikeNoLastName at 10:25 am (utc) on Sep. 21, 2007]