naitsirhc26 - 5:25 am on Sep 6, 2007 (gmt 0)

By the way, conscerning the AdWords users, they should be able to give you an accurate look into how clicks convert into sales. The Adwords program has a good interface, and you can see where clicks came from, etc...so I believe that they would also be able to "guess" whether or not clicks are turning into sales. And we must also remember that it isn't just a single click turning into a sale right away. It's also about branding your company into that person's mind, and possibly generating a sale at a future date. As one of the members here earlier mentioned, they have bookmarked ads they have clicked on, and returned to purchase products later.

When I have used Adwords in the past, even if my clicks didn't always generate sales, I was also happy that my company name was located on the specific sites that I was running ads on.

Christian