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farmboy - 5:58 pm on Sep 5, 2007 (gmt 0)
2. On the other, the site owner wants the visitors to "get out" as quickly as possible by clicking on the ads. Assuming 1 & 2 are mutually exclusive, what exactly is the value to a site owner in having visitors stay on the site as long and as often as possible? FarmBoy
That's my point. Sites with Adsense or other contextual ads on them have two contradicting goals:
1. On one hand, the owner wants his visitors to stay on his site as long and as often as possible;