StuffOfInterest - 2:38 pm on Sep 6, 2007 (gmt 0)

I balance my ads across AdSense and a pay-per-impression ad service. First off, being that each service has a different TOS, I have to use logic in the site to determine which ads can be shown on a particular page or a particular portion of the site. After that, I set up preference to give certain parts of the site or even certain ad spaces on a page to one service or the other. It takes a lot of monitoring and tweaking to optimize, but there are certainly places where other ad services will outperform AdSense.

With the major drop in AdSense revenue over the last few months I'm probably going to do some major rearranging soon to give even more ad space over to pay-per-impression. My site's traffic has been going up, but the AdSense revenue has been going down.