carpediem - 5:46 pm on Aug 9, 2007 (gmt 0)

Look, web 2.0 is oriented towards "user-interaction" and putting users of your website in front of everything else.

It means your web site is not just for "consuming" or for passive reading... it means that your users are actively involved in your overall website content creation, be it photos, articles, stories, club reviews, travel destination reviews etc... In other words, users help you build your website.

You know, people like the idea that they are part of something big, that they are somehow contributing to the website.

That is Web 2.0.... and I agree, for some niches web 2.0 might not be the way to go.

An example of web 2.0 site is a dating site.