---- The Effects of the Presence of Advertising on Human Experience
europeforvisitors - 7:49 pm on Jul 24, 2007 (gmt 0)
An article about the planet Saturn is edifying and worthwhile reading. So is an article about how to select the best telescope to view Saturn.
* Which article will sell telescopes, and why? * In which article will users find telescope ads useful and non-intrusive?
It probably isn't a question of which article will sell telescopes, but what audience will buy telescopes. An ad for an expensive telescope in Sky and Telescope is likely to be more successful than the same ad in a general magazine, because the Sky and Telescope audience is willing to spend money on telescopes.