fearlessrick - 11:59 am on Jul 5, 2007 (gmt 0)

May and June of this year were off 15% from 2006. By the end of June, eCPM had decreased by 50% from average established over the past 2 years.

Through the first 4 days of July, CTR, eCPM and earnings are all down roughly 50%. I don't even want to venture a guess at an explanation. All I know is that AdSense, as a revenue producing program, is, for me, a near-total failure. I am earning nearly as much - and yesterday earned nearly 1/3rd more from generic CPM ads through other providers than AdSense. My eCPM was less than $1.00 on July 4, and has declined steadily from 1.99 on July 1.

Not really concerned at this point about being removed from AS for TOS violations; it might actually be a blessing to remove the AS code from my pages.

I am noticing that the AS adverts are more and more spammy and irrelevant, while the CPM ads (different providers) are from recognizable, reputable companies - Disney, AT&T, HSBC, many others. If this trend continues, it would make sense to just kill off the AS code on all pages. Who needs sites like cheeptrillz.com or top-10-bogus-sites.com when you have Ford, Virgin Air, etc. AdSense is now in a precarious position of displaying such unmitigated garbage as to becoming a detriment to my site. I'll give them another couple of months, but their management of this business has gone from poor to abysmal, IMO.