farmboy - 9:24 pm on Jun 29, 2007 (gmt 0)

I wonder where they found all those new advertisers so fast? not surprising. advertisers are crazy about ppa options as they have the full benefit

I wasn't questioning why advertisers would use PPA, I was questioning why so many new advertisers seem to surface so fast. I've been checking the PPA ads about every week and all of a sudden there seems to be a lot of new advertisers.

The interest seems to be there, but they're not landing the fish.

Yep. As I've pointed out previously, I think a big part of that is the landing page issue.

you have to actively promote the products for the advertisers, you are a kind of outsourced sales department. compared to ppc, it will pay off for the fewest.

PPA is basically like an affiliate program and good affiliate programs can work to the benefit of both publisher and advertiser.

Advertisers have to learn how to get the sale on the landing page and offer an appropriate compensation to the publisher. Otherwise, they aren't going to get traffic from publishers. The chicken has to come before the egg.

FarmBoy