Content_ed - 2:16 pm on Jun 13, 2007 (gmt 0)

We're seeing our worst EPC levels and earnings in two years despite continually trimming underperforming pages, but...

Summer is always slow anyway. I've been lax about keeping the MFA/directory sites out of the filter because I got sick of it and am concentrating on our main business.

However, there is the possibility that our two month experiment with the PPA Beta has bitten us on the behind. While miserable PPA sell-through doesn't impact the EPC displayed for the account, it's possible that it does impact the quality score for the site in some way.

I finally removed all our PPA ads last week so we'll see if there's any difference. Yesterday was our best day of June so far, just about the June 2006 average.