need2bdiscreet - 9:32 pm on May 25, 2007 (gmt 0)

The above sounds like good neighbors after rehab, how is this MFA2.0?

MFA2.0 will be like that – the Internet will get cleaned up – not so clean you can eat off it – however some people are going to make more money with the traffic on their sites than others will. If that is cool with everyone then we are all done here. Except the old Arbitrageurs are going to pay pennies a click and more of your users will click on them and your revenue will be lower. However the user experience will be better so really based on what I have heard nobody will be upset if that is achieved.