sonny - 9:05 pm on May 25, 2007 (gmt 0)

I think I've been pulling off some arbitrage (not on purpose) the last few days.
I run a small adwords program +- $100 to generate sales for a small site, that generates all traffic from adwords, but I do have adsense on there as well.

I run adwords to the home page, hoping they'll surf around. It's a "content" site.

Well, generally my ratio was 1:1 with adsense and adwords, so the sales were the profit.

The last few days with the pool of adwords advertisers declining (presumeably), my ads are being shown more and thus my sales are up, but so is my adsense.
My adsense has hit all time highs(on this site) the last few days, while sales have increased slightly as well.

Now my ratio of adsense to adwords is like 3:1. Yikes!

I feel like an arbitrager now.